A concept that is based on the wish to give our customers the ultimate shopping experience – both in terms of the assortment in the store, the service level and the general mood when you step into a Zizzi store. In the concept stores we sell our three brands; ZIZZI, ZJ and ZAY. Each product brand is designed according to the current trends and created in exquisite quality. Furthermore they are developed with a lot of focus on the fit and with a respect for the differences in women's bodies. When our customers visit a Zizzi concept store they must always feel welcome and in professional hands. The mood in the store will be inviting and warm, and the customers will experience getting good, serious guidance that they can trust. Zizzi has more than 100 concept stores in Denmark, Norway, Sweden and in the Northern European markets. Over half of those are operated on a franchise basis.